Joyce Azria, BCBGenerationï¿½s Creative Director and daughter of Max Azria, oversees all customer touch points for the brand, including design, creative and marketing for apparel and accessories. Her first collection debuted for the Fall/Holiday 2009 season.
The brandï¿½s chic, youthful clothing, dresses, outerwear, handbags and footwear are available at select department stores, such as Macyï¿½s Bloomingdale and Nordstrom, as well as top specialty boutiques nationwide.
BCBGeneration is an innovative lifestyle brand inspired by the youthful spirit and creative sensibility of todayï¿½s woman. Combining timeless aesthetics with playful details, the collection affords every woman the freedom to explore, expand and express her individuality through personal style.