Axel Arigato

Axel Arigato is a lifestyle brand driven by a distinctly human touch. Established in 2014 with the primary aim of embracing the present and always seeking the future, the company disrupts the traditional seasonal calendar through its unique system of weekly product releases. This approach speaks to a specific audience that aligns more with cultural rhythms than industrial cadences.

Initially launched as a direct-to-consumer brand, Axel Arigato has now expanded its physical presence to six countries across Europe and the United Arab Emirates. Digitally, it has extended its reach to 134 countries globally, leveraging the energy of the next generation through a multidirectional lens. Axel Arigato is committed to being a positive platform for all.

The ambition of Max Svardh, co-founder and creative director, is to create open and inviting spaces that evoke the same feeling as entering a gallery. There is a strong desire for flexibility to accommodate future projects and collaborations. As a young brand that is continuously evolving, it is only fitting to create spaces that can evolve in tandem.

Since 2014, Axel Arigato has been uniting people. Each of their stores maintains a full event calendar throughout the year, including pop-up events, album signings, book launches, and music events. These activities aim to bring together cultural elements that are relevant to Axel Arigato's customers and to give back to local communities by supporting their young creatives​.