Annakiki is a brand created by Anna,an independent fashion designer,which focuses on simplicity,vogue, elegance and interestingness and opposes to going with the flow. Anna makes this collection with her inspiration from things in the everyday life. Annakiki advocates multiculturalism and doesn't want to be labeled as a clotted brand.It can be girly but also graceful. The target consumers are those who pursue simplicity,elegance,romance and ask for fashionable sense and whose personality is between a good girl and a rebellious teenager. Neither conservative nor rebel,they just want to be special .As an independent brand, Annakiki conveys an attitude to those who pay attention to their dressing.