Ann Demeulemeester, Patrick Robyn; BVBA 32
The Label was launched in 1985 by Ann Demeulemeester and her husband Patrick Robyn, showing womenï¿½s wear in Paris for the first time in 1992 and combining it with menswear in 1996. The label soon cemented as an experimentalï¿½yet wearableï¿½line, Ann Demeulemeester has consistently attracted clients who like a little artiness in their wardrobes. A shop was opened in Antwerp in 1999. The collections, which includes a successful range of shoes and accessories, is now sold in 30 countries worldwide.
Demeulemeester is a deconstructionist, who avoids ornament and colour in favour of close attention to detail and unusual mixing of fabrics. Her styles often incorporate contradictions: an usterity of outline might be marked with gently draped fabrics or antique-like fabrics. Nostalgic hippie style materials with frayed edges are often mixed with stark coats. Her long coats and dresses have become her signature classic style, along with halter waistcoats, blouses disguised as neckties and trousers and skirts which expose the hip bone. Her 70's rock style tailoring and leather wear draw inspiration from strong female icons of music such as Patti Smith or Janis Joplin. She is a master of cobweb knitwear or oversize masculine slouch suits. Demeulemeester designs clothes "with attitude".