Primodels is a high fashion editorial and catwalk boutique company creating new fresh European faces discovered through by a high level of model scouting recruitment by its founder Paul Roberts.
Primodels is a fashion agency based in Melbourne, Australia. They specialize in representing models for fashion shows, campaigns, and editorials. Primodels works with both established and emerging talent to provide clients with the best possible representation. They have a wide range of models from all over the world, including Australia, Europe, Asia, and the United States. Primodels also offers services such as casting, styling, makeup artistry, and photography. Their goal is to provide clients with the highest quality of service and to help their models reach their full potential.