New York ; Miami ;
Gilla Roos Ltd., a full-service model and talent agency, was founded in 1974 by Gilla Roos, a model and actress who was well known for teaching New York City actors to model for "commercial print" ads. In these ads, actors portray real people in everyday (lifestyle) situations such as parents, teachers, bank tellers, patients, doctors, etc. Today, Gilla Roos Ltd represents more than 1500 models and actors and is regarded as one of the New York's top agencies for high-quality commercial print models. David Roos, Gilla's son, now owns and operates the New York office from its location in the heart of the Flatiron district.