After Gucci, Tom Ford, Michael Kors, and Versace, Maison Margiela is the latest high-end fashion house to go fur-free.
Margiela's Creative director John Galliano announced that he made the decision when he met with Dan Matthews, Vice-President of Peta USA, on a beach trip in France. 'I was swimming in the sea with Penelope Cruz in Saint-Tropez. And just then, Dan's face popped out of the water. It was like in 'Jaws' - very frightening!,'
Margiela said in an interview with French Elle.
Galliano described his desire for the 'frivolous feeling of debauchery' as the lure of fur. 'I knew PETA's work, I respected them, but their reputation preceded them. You can be outrageous and fun without fur! Come and party with us, you'll see!'
. According to him, the real luxury today is authenticity and ingenuity and fur is no longer a synonym of luxury. He also said that that he is thinking about what the modern woman really wants - and therefore he wants to create a 'new glamor'.
In addition, Galliano announced that he is considering going vegan after being made properly aware of it during the rehab treatment that he received in Arizona with his beloved dog Gipsy.
The recent Margiela collections did not have fur though. Margiela's Spring / Summer 2018 collection was inspired by airport fashion and only had feathers while his Spring / Summer 2018 Couture collection showed color changing jackets and dresses that reflect our fast, high-tech lives.
While Fashion houses have pledged their dedication to animal rights and abandoning fur, several countries have already joined in the movement. Norway fur farms will be phased out by 2025 while UK, Germany, Austria, and Croatia have banned them with the Czech Republic phasing them out by 2019.
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