New York
USA
Address
650 Madison Avenue
New York, NY 10022
USA
FMD-ID
BR15749
Phone
+1 212 318 7000 Fax +1 212 318 7180

About

Ralph Lauren Corporation, an American publicly traded fashion company, was founded by American fashion designer Ralph Lauren in 1967. Originally starting with men's ties, the company grew over the years to market and distribute products in four categories: apparel, home, accessories, and fragrances, across a spectrum from the mid-range to the luxury segments. Some of the brands under the company include Chaps, Lauren Ralph Lauren, Polo Ralph Lauren, Double RL, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, Ralph Lauren Purple Label, and Ralph Lauren Collection​​.

The Polo Ralph Lauren brand was the company's first full line of sportswear and tailored clothing, launched in 1967. Its signature look, a short-sleeve cotton shirt in various colors emblazoned with a logo of a polo player, was released in 1972. This polo player emblem became widely associated with the brand and its products​.

Over time, the brand expanded its offerings and ventured into the international market. In 1981, Ralph Lauren Corporation opened its first freestanding store in London, marking its entrance into the European market​​. In the following years, the brand built a significant online presence, launching its website and online shop in 2000​​.

Polo Golf Ralph Lauren is a diffusion brand of Ralph Lauren Corporation that specifically caters to the golfing and country club lifestyle. The brand became associated with major sporting events, serving as the official outfitter of Wimbledon in 2006 and Team USA in 2008. It was around this time that Polo made its official entrance into the golf apparel space​.

Please note that I was unable to find specific information about the year Polo Golf Ralph Lauren was launched. I would recommend reaching out to the Ralph Lauren Corporation directly for more specific details about the brand's history.

In recent years, Ralph Lauren Corporation has undergone some strategic changes, including transitioning its Chaps brand to a fully licensed business model in 2020 and selling its Club Monaco brand to private equity firm Regent LP in 2021. These moves were part of efforts to focus on its core brands and reduce direct exposure to the North American department store channel​​. The company's current leadership includes Patrice Louvet, who took over as President and Chief Executive Officer in 2017​.

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