Model of the Month

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Yulia Ermakova
Yulia Ermakova
April 2016

Yulia Ermakova is our Model Of The Month For April 2016.

When it comes to beauty, Russia has some of the world’s most gorgeous women on the planet. Stylish, self-confident and sexy are the main words that come to mind when thinking of a Russian female, not to mention her strong attitude which is full of spirit and determination. Natalia Vodianova, Natasha Poly, Sasha Pivovarova – are the catwalk queens’ that rank high on the list of Russia’s top exports.
With no shortage of fresh faces scoring major international attention, Yulia Ermakova is the new Russian model who killed it on the Spring/Summer 2016 catwalks.

The Russian stunner played volleyball for 10 years before she stumbled upon the fashion world by accident. Everything changed for her once she helped a friend to take some shots to send over to an agency. After her friend was invited by the agency for a spot, she convinced Yulia to accompany her.
As luck would have it, the agency was more interested in Yulia herself than in her friend and so it happened that she signed on. Shortly after she had her first appearance on the catwalk during the Spring/Summer 2015 Haute Couture week in Paris for Russian designer Ulyana Sergeenko. Yulia is now an up and coming model with a promising future who has already been enjoying a steady rise in the industry.
Still, it is her work on the catwalk that the 5’11” tall beauty is best known for, performing for the “Big Four” designers like Alberta Ferretti, Calvin Klein, Yohji Yamamoto and Sacai, to name a few. Apart from that, Yulia has already graced the cover of magazines such as “French Revue De Mondes”, while she has also appeared in editorials for the likes of Vogue Taiwan, Vogue Russia and Interview Magazine.

Her mother agency Direct Scouting Center placed her internationally at Brave Model Management in Milan, FM Agency in London, APM Model Management in New York, MP Management in Paris, Uno Models in Barcelona and Madrid and Style International Management in Hong Kong. With such an impressive representation, the perfect silhouette, and the measurements of 32-24-34 with the height of 5’11” inch Yulia Ermakova is for sure ready to rule the world of fashion.

How would you describe yourself as model in three words?

Sociable, positive, creative.

Did you always want to be a model, or did you stumble upon it, get discovered etc.? Who or what inspired you to become a model? How did you get started in the modeling business?

When I was a kid, around 9-10 I dreamt about being a model, I was watching fashion shows, buying magazines, but school took up all my free time and slowly I forgot about my dream. But when I turned 15, my best friend came to visit me and asked to take photos for her to send to an agency. She took me with her to meet her booker and her agency was more interested in me than in her. After that my first agency sent my snaps to my mother agency "direct scouting center” and that's how everything started.

So now you’ve been seriously modeling for how long?

Almost 5 years.

Did your family and close friends support you becoming a model? What are some negative comments you heard when you told people you want to model?

My family and a few close friends were by my side. They helped me a lot. I needed their support and they said: ‘You can do everything and we are always here for you’. It made me feel so confident. I think not a single idea/dream can be without negative comments from people. Some were laughing, some were making rude jokes about it. But I still remember what my mom told me:" if you’re going to listen to each picky comment u will never get to your goal". After that I just stopped paying attention to these comments and jokes, and my life became easier.

You've walked for several big brands like Celine, Alberta Ferretti and Yohji Yamamoto? How would you describe the experience of it all?

When I was walking for Calvin Klein, before the show started I was shaking like it was my first show ever. It was such a pleasure. After the show was done I realized that my dream was becoming true. Just thinking about being a part of these shows, being the one who was making it happen, made me feel so happy.

Your job has enabled you to travel to different destinations in Italy, France, UK and USA. Out of all the places your career has taken you, where was the most memorable?

All of these places were so memorable for me. In each country I have sweet memories, favorite places (especially the food) and each time returning to any one of countries makes me happy and excited like the first time.

What was the first thing you learned as a model?

The first thing I learned as a model is to be nice to everybody. You never know who is asking you for a lighter, or to help them to hold the door.

What is the ultimate goal of your career? Where do you want to be in 5 years?

I guess my answer will be very typical, but I see myself in 5 years as a top model. Gonna work really hard for this goal and do my best.

What jobs do you have coming out?

I want to keep it as a secret. I like to surprise people in a good way of course.

It’s not a secret that social media such as Instagram are as important as building up a professional portfolio these days. Models including Gigi Hadid, Nina Agdal and Kendal Jenner are well-known for sharing their private life on social media services to gain more fans and contracts. How do you feel about social media?

I'm that type of person who likes to keep her private life private. You probably won’t find pictures of my boyfriend or my half naked selfie on my Instagram. I prefer to post pictures of places where I'm going, of my work, of my hobbies and sometimes just of my family. But nowadays social media is becoming so important, and does affect my job.

What's the best piece advice you've been given so far in your career?

My dream job is to be a supermodel. In the future maybe I will open my own agency or something else. I'm only 15 years old so it's too soon to think about it.

If you could receive mentoring advice from anyone, who would it be?

I receive mentoring advice from Rotem all the time. She is the person I trust the most. I don't think there is someone else…

It’s not a secret that social media such as Instagram are as important as building up a professional portfolio these days. Models including Gigi Hadid, Nina Agdal and Kendal Jenner are well-known for sharing their private life on social media services to gain more fans and contracts. How do you feel about social media?

I love using Instagram, like every girl my age :-) I know it's very important for my career, so I hope to get more and more followers with time. Follow me ;) @sofi8937

What's the best piece advice you've been given so far in your career?

I think the best advice I have been given is - to be yourself. Because it's impossible to make everyone like you, so it's best to be yourself, be honest and be nice.

Who are some models in the industry you look up to and adore?

I will say it’s Tyra Banks. I admire her and the way she achieved her goal, her hard work.

Off camera, who is the real Yulia? How would you describe your personal style?

I think I'm the same all the time. I can't tell the difference.

Do you see yourself making a career out of modeling? And what makes you different from all of the other teen models in the industry?

Yes, I do. I have a goal, and I want to get to this point. The difference between me and other teen models is experience, understanding why and for what I'm doing it, being deeply in love with my work and the ability to reincarnate really fast while shooting.

What’s controversial or unique about you?

Seeing a picture from outside, the way photographer sees it.

What are your favorite things to do in your free time?

I love reading. Mostly I'm trying to meet up with my friends and spend time with them.

What can we expect to see you doing next?

Fashion week.

Favorite kind of music? Favorite television series or movie?

In music I prefer dubstep, trap. In movies I like fast and furious 7, Ted.

People have said I look like …

Few people told me I look like Ann Hathaway, but when I had bangs most of the people said I'm a copy of Audrey Hepburn.

Anything we should know about you?

Will tell you a little secret, I have another little dream. I want to be an actress, hopefully this dream will become true too.

Yulia, thanks for your time and answering all these questions about your career as a model. Do you have any advice for young aspiring models like yourself?

All I want to say is to just to be strong. Get ready for the worst and hope for the best.

Thank you Yulia for this great interview!
note: all answers are original and unaltered - Edited by Iva Mirbach

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