They say that beauty is in the eye of the beholder, but for a new age of progeny’s it is clearly in the genes. In the 90s, the first breed of supermodel took over the fashion industry but now it is time for their daughters to take the reins. Moreover, who has not heard about Kaia Gerber - Cindy Crawford’s daughter, Lizzy & Georgia May Jagger daughter of Jerry Hall or Sailor Brinkley daughter of Christie Brinkley? Therefore, while some have it in their genes, fresh-faced Avery Blanchard decided to swap her soccer shoes for high heels and thereby followed in the footsteps of her mom, Candace Blanchard.
Avery has been modelling little less than a year and has already placed herself as one of the most promising newcomers. After her mother agency placed her with modelling powerhouse IMG, Avery took the fashion world by storm. Her first ever job was her runway debut at Coach’ Fall/Winter 2015 fashion show in February last year. During the season, the 5’10” model had an impressive breakthrough by walking for 33 major houses including Fendi, Burberry Prorsum, Tommy Hilfiger, Chanel and Giambattista Valli. Therefore, it was no surprise that the fresh face had scored a major fall campaign and reprised her role in Prada’s subversive-yet-sweet collection, shot by Steven Meisel, next to fellow models Lineisy Montero, Greta Varlese and Ine Neefs.
The blonde blue-eyed has already racked up some impressive editorial bookings with appearances in Vogue Japan, Vogue Brazil, Numero France, Tokyo and China as well as in the Teen Vogue where she stars next to teen superstar Lucky Blue Smith. Avery’s doll-like-look has garnered the attention of key casting directors and designers landing her on the Spring/Summer 2016 shows list of 43 designers. During her remarkable appearance at the fashion weeks Avery snatched two campaigns for Coach and Etro.
Apart from that, as Avery knows how important social media is to building up a professional portfolio as a model these days, she built up her own social media following with her Twitter account reaching up to more than 800 followers and an Instagram profile with a fan base of more than 14.5k. By regularly updating her social media with images of some selfies, her jobs and of everyday situations she has as a model, she is on the best way to gain a wide range of fans and followers from all around the world.
How would you describe yourself as model in three words?
Adventurous and fun, but well-behaved.
Did you always want to be a model, or did you stumble upon it, get discovered, etc.? Who or what inspired you to become a model? How did you get started in the modeling business?
I wasn't the kid that always dreamed about modeling - this whole world seemed so far away. I was just a normal high school girl, who got really lucky. It all happened so quickly that we look back at it like “oh my gosh”. When my mother agent told me that IMG wanted to sign me, I thought it was a joke. I am so extremely grateful for it all.
So you’ve been seriously modeling now for how long?
A little less than a year now.
What was the first thing you learned as a model?
To be yourself.
In your own eyes, what was the moment that your career took off?
My first job ever was the Coach FW15 show. In a strange turn of events, went on to London, Milan, and Paris. I walked about 30 shows in total, but the moment I walked Prada for the first time, things changed.
You've walked for several big brands like Prada, Chanel and Valentino. How would you describe the experience of it all?
It’s pure adrenaline, like something I could never describe. Everything happens so quickly, if you blink, you’ll miss it.
What has it been like to work on the Prada FW15 campaign shoot you did with Steven Meisel? How did you feel when you found out that you landed the job?
It was amazing to work with such amazing and talented people. Steven Meisel, Pat McGrath, Guido Palau, Olivier Rizzo and crew…AMAZING. My agent called me into the agency, surprised me with flowers, and told me. I was so surprised…we were all so excited.
What is the ultimate goal of your career? Where do you want to be in five years?
With this fast-changing industry, my goal at the end of the day is just to be happy, no matter what I’m doing.
Who are you most interested in working with in the industry that you haven't yet?
Such a hard question-designers are so creative and hardworking-each one is interesting.
What jobs do you have coming out?
That’s a secret, you will see soon ;)
It’s not a secret that social media such as Instagram are as important as building up a professional portfolio these days. Models including Gigi Hadid, Nina Agdal and Kendal Jenner are well-known for sharing their private life on social media services to gain more fans and contracts. How do you feel about social media?
My social media is like a window into my world. It’s like bringing thousands of my closest friends around the world with me, and I love it.
Did anyone in the industry ask you to change your look, name, etc.? If so, what did you do?
Not everyone in the industry is going to like you, but you just have to stick to who you are.
What's the best piece advice you've been given so far in your career?
It’s very simple, but it’s honestly the most important. To remain humble.
Are there any models in the industry you look up to?
Karlie Kloss. She is so hardworking, and such a role model.
How would you describe yourself as a human being in three words?
Funny, hardworking, adventurous.
What’s controversial or unique about you?
Nothing controversial, however I'm an American in this industry-that's pretty unique!
What are your favorite things to do in your free time?
I am still in school, so a lot of my free time is spent doing that. Otherwise I like to cook.
Where do you see yourself in ten years? What could be your next career?
Who knows, hopefully somewhere tropical? Like most 16 year olds, I still do not know what I want to be when I grow up... maybe an astronaut?
Favorite kind of music? Favorite television series or movie?
I love music that has a good beat and that is happy. A lot of music today is very dark. I love to laugh, so comedies like the Office, and Friends are some of my all-time favorite shows.
People have said I look like…
Actually no one has ever really told me that I look like any one. Which is weird, who do you think I look like?
Anything we should know about you?
I'm secretly a really good cook, baking especially.
Thank you Avery for this great interview!
note: all answers are original and unaltered - Interview by Iva Mirbach