Olymp Signature

OLYMP SIGNATURE is a premium shirt line under the umbrella of OLYMP Bezner KG, a Germany-based company that is a market leader in men's shirts. With its roots in Bietigheim-Bissingen near Stuttgart, the company markets its high-quality clothing range, which includes business and casual shirts, knitwear, polos, sweatshirts, T-shirts, and accessories, in more than 40 countries worldwide​​.

The inception of the OLYMP SIGNATURE brand marked the culmination of years of experience and craftsmanship, leading to a product that stands out from other shirts. The brand leverages exceptional materials combined with intricate workmanship, primarily using high-quality full twill fabric. Additionally, the shirts feature finest handmade lap seams, removable collar stiffeners, and mother-of-pearl buttons sewn on using a fine crow’s-foot stitch. These buttons are shanked for stability, adhering to the Neapolitan tradition. This meticulous construction ensures that each shirt appears tailor-made, adhering to an individual sizing system​​.

From the very beginning, the Scottish actor Gerard Butler has been the face of OLYMP SIGNATURE, embodying the high-quality essence of the product line. Further extending the brand's reach and resonance, the company launched a new brand campaign, titled MY SIGNATURE, featuring not just Gerard Butler but also other personalities who share the brand's passion for excellence. Among these personalities is the American designer and globetrotter, Chris Glass, who started the campaign's journey. These personalities discuss their work, hobbies, lifestyle, and individual fashion styles, thereby lending a personal touch to the brand's narrative​.

The OLYMP SIGNATURE brand was launched with a unique media campaign, featuring Gerard Butler not as the object of the paparazzi’s desire, but instead focusing on the OLYMP shirts. This creative approach emphasized the allure of the brand and its standout place in the world of fashion​​.