The Blumarine brand name is born from Anna Molinari’s and her husband, Gianpaolo Tarabini’s, passion for the sea and for the color blue, in 1977, in a small town named Carpi, the couple takes on the challenge of building the blumarine company, with the intent of creating collections inspired from the young, enterprising designer’s creativity.
In 1980 the Blumarine brand makes its debut at the Modit in Milan, it is a great success; followed, in 1981, by the first fashion held in Via Manzoni in Milano presented to an international audience. In 1986, a collection wholly designed by Anna Molinari makes its debut at Milano Collezioni, the widespread approval stems further development of the company.
In 1987, the new girls-collection, Miss Blumarine, for girls between 6 and 14 years of age, is born and ensues in the lincensing phenomenon, harnessing the true potential of the Blumarine brand in various sectors.
In 1988, Blumarine decides to change the company profile and becomes a joint-stock company named Blufin.
The transformation of Blumarine’s image, and the opening of the first single-brand boutique in Via della Spiga are some of the highlights of the nineties
In 1990 Helmut Newton, one of the greatest photographers of all time, interprets the Blumarine image, creating on of the brand’s best and most prestigious campaigns. At this time, the brand created by Anna Molinari together with her husband and children, is continuously expanding. It boasts 600 stores worldwide and a 20%, and growing, export rate, two showrooms in Miland and New York, seven single-brand boutiques in Milan, Bari, London, Singapore and Taipei as well as two shops in Hong Kong.
In 1995, the Blumarine line is joined by a new line, Anna Molinari, designed by Rossella Tarabini, Anna Molinari’s daughter.
This same year, another line, Blugirl, is born; designed by Anna Molinari; it is a ready-to-wear line for girls and young women.
Anna Molinari presents her creations on the catwalks of New York, Tokyo and Nagoya.
In 1997 the company boasts over 700 retail outlets and 46% of overall revenues are due to exports. New single-brand shops are inaugurated in Osaka, Tokyo, Lisbon and Seoul.
In April 1998, single-brand boutiques are opened in Kuala Lumpur, in Malaysia and in Taipei. The Autumn/Winter collection advertising campaign, by the young photographer Tim Walker, and interpreted by the truly exceptional model, Jasmine Guinnes, presents the Blumarine world ingeniously and imaginatively, through its new philosophy, intermingling beauty, glamour and fun. A new licensing contract is signed for the production of the Blumarine lingerie line.
The new millennium sees the opening of three boutiques, respectively in Venice for Italy, and Hong Kong and Taipei for Asia. In February, during the A/W 2000/20001 shows, the luxurious ‘diamond’ cardigan, Blu-vipis inaugurated. It is a one of a kind piece, embroidered with diamonds and trimmed with real pearls at the curs, which Blumarine and Nimei La Perla created especially for this occasion. In November Anna Molinari is in Seoul to present her new 2001 Spring/Summer collection.
In August 2001 a new single-label store is inaugurated in Tokyo. In concurrence with the opening of the new boutique, an exhibit of the best Blumarine advertising campaigns from 991 to today, was held featuring: Albert Watson, Helmut Newton, Jurgen Teller, Ellen Von Unverth, Peter Lindberg and Tim Walker photographing Carre Otis, Cindy Crawford, Naomi Campbell, Helena Christensen, Carla Bruni and Monica Bellucci.
2002, entrance into China: the new Blumarine, Anna Molinari boutique opens in Beijing. The Blumarine and Blugirl collection are carried in over 1,000 retail outlets, including selected boutiques and shop-in-shop solutions in the most prestigious department stores in the world.
In November 2002 a trip to Japan: Tokyo and Taipei to host fashion shows of the Blumarine and Anna Molinari lines with broad coverage and positive reactions by the local press and media.
In 2003 SPAZIO Blu, a new company for the production of Miss Blumarine, Miss Blumarine Jeans and Blumarine Baby (children’s clothing aged 1 to 8 years) lines, was created from the merger of Spazio Sei Fashion Group, producer of Blumarine’s girl’s collection and Blufin, brand owner.
In January 2004 at Pitti Uomo in florence the new Blumarine Men’s collection is presented, produced under license by GRUPPO FRARICA of Carpi. Blumarine enjoys enormous success in the USA: Neiman Marcus in San Francisco and Saks inNew York devote their Spring/Summer 2004 Shop windows to Blumarine.
In March 2005, two Blumarine single-brand boutiques are inaugurated in Saint Tropez and Dubai. In November the official debut of the Blumarine watch collection, produced and distributed under license by Global Watch Industries, at Luminal in Milan, with journalists and VIPS. La Stella, the cutting edge of the Blumarine collection, is made of zircons set in a five pointed watch face.
In January 2006 a new Blumarine shop opens in Florence, and Capri. Following the death of Giampaolo Tarabini, the role of Blufin CEO has been taken over by his son Gianguido. His daughter, Rossella Tarabini, deisgner of the Anna Molinari collection has been nominated Creative Director for the whole Blufin brands.
Blumarine collections are young, fun, and throwaway. Kitsch and naughty, sexy yet prudish, the clothes always represent an appealing ambiguity. A Blumarine promotional piece, for example, gives a peek-a-boo glimpse at a little girl plundering her elder sister's wardrobe and emerging half innocent, half saucy, into the sophisticated world. There is also a hard-edged defiance about the clothes, designed by a woman who combines her intelligence with the feminine powers of seduction.
Molinari likes to emphasize the female figure, which is often achieved by exaggerated feminine styles. Very popular is her tutu miniskirt, which features a tiny cinched waist that suddenly explodes into a full bell skirt, and layer upon layer of net and lace petticoats. The line also featured delicate black lace baby doll dresses cut dangerously short, laced bustiers, short, striped milkmaid dresses, tiny cardigans, and figure-hugging sweaters, always worn in a way to reveal a lacy bra top or satin-trimmed slip.
Popular fabrics have included lace, brocade, chiffon, and fake fur either as a trim or made into a figure-hugging jacket. Accessories are important—bo-peep caps worn with schoolgirl pigtails, large feather boas, or top hats. Ruffles often reoccur in collections, on shirts or as flounced cuffs and necklines. Color mixes are always refreshing and unexpected: ice blues mixed with burgundy, peach, and cream, or chocolate brown mixed with sky blue and tangerine; dominating, though, is black, always sexy and suggestive.
Jenny McCarthy, Jenny McCarthy, Carol Alt, Fergie,