Armani Fashion Group
Created in 1991, Armani Exchange (often A|X) is a subsidiary brand of Giorgio Armani. It is geared towards younger customers and features urban style, prêt-à-porter products, especially T-shirts, jeans, polos, and sports coats.
Armani Exchange is the most affordable of all the Armani lines and mainly targets the American market. It is geared toward older teens and young adults with a contemporary fashion style.
The line features 55 retail and 6 outlet stores in the United States and 36 stores internationally. The United Kingdom's first stores opened in Bluewater Kent, and in the Metquater Liverpool.
The Mexico City store is already open at the shopping center Antara Polanco.
A|X Armani Exchange aimed at a new generation of fashion consumers offering individual style through an accessible collection for men and women. Giorgio Armani interprets his sensual and unique style to create a collection for the generation of the young, urban and sexy. A|X Armani Exchange defines a new dress code with a collection that takes its cue from all elements of metropolitan lifestyle and music culture.
Rihanna, Eva Longoria, Leighton Meester, Paris Hilton, Blake Lively, Lindsay Lohan, Nicole Richie