Milan
Italy
Address
Giorgio Armani S.p.A.
Via Borgonuovo, 21
20121 Milan
Italy
FMD-ID
BR174
Phone
+39 02 80 14 81 Fax +39 02 46 46 19 14

About

founded by

Giorgio Armani

belongs to

Armani Fashion Group

about

Armani Jeans is a lower-priced collection of denim-related clothing manufactured by Giorgio Armani. Unlike Armani's other lower-end collection Armani Exchange, Armani Jeans is mainly sold in department stores instead of freestanding stores, although there are fifteen freestanding Armani Jeans stores in the world, in addition to an Armani Jeans Cafe in Milan.

In terms of design, the clothing from this line is markedly different from other Armani collections. There are several Armani Jeans freestanding stores throughout the world, including several in Italy, Dubai, Lebanon, Japan and Spain. The brand is particularly popular in Asia, where it is often sold in Takashimaya department stores. Armani Jeans also holds the second part of Armani's brand called Caffe. The majority of this brand is Emporio Armani Caffé whereas the world's only Armani Jeans Caffé is in Milan, Italy. Part of the philosophy behind this is that the line must compete with other denim lines such as Tommy Hilfiger and Ralph Lauren, which often feature larger logos and brighter colors.

The Look

It does not feature Giorgio Armani's signature simplicity and often has larger logos than the clothing in any of his other collections. The colors used for Armani Jeans are more diverse than those found in his higher end lines or his other lower-priced collection (Armani Exchange), which feature monochromatic color schemes and focus on cut and material over color.

Who Wears It

Avril Lavigne, Katie Holmes

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