So-en was started by Bunka Fukusou Gakuin (Bunka Fashion College) in 1936. It was Japan’s very first fashion magazine.

So-en is famed for its excellent features on new exciting trends, Japan’s top fashion districts Harajuku, Aoyama and Daikanyama as well as fashion designers in Japan and the rest of the world.

So-en is published by Bunka Publishing Bureau, part of Educational Foundation Bunka Gakuen which also runs Bunka Fukusou Gakuin (Bunka Fashion College). Besides Mrs., Bunka Publishing Bureau also publishes the highly respected fashion magazines Mrs. and High Fashion.

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A central authority of fashion. Since 1998.