FIRST by Bilanz

FIRST is a hedonistic lifestyle magazine for readers of the leading business publications in Switzerland. It's all about the fine lifestyle. If making money is the main focus of carrier booklets, FIRST is about spending money in style - with pleasure, intelligence and well-informed. FIRST is the reference in Switzerland when it comes to lifestyle information for an affluent and discerning readership. The focus is not on chic fashion, but on elegance, style and classicism in the topics, depth, honesty and analytical sharpness in the treatment.