About

the designers

Kenzo Takada was born in 1940 in Kyoto, Japan. Dissatisfied with the literature studies prescribed by his traditional innkeeper parents, he went to Tokyo, where he worked as a house painter and took evening classes in studio art.

In 1958 he joined the predominantly female student body of the Bunka Gakuen School of Fashion. In 1960 he won a Japanese fashion award, the prestigious Soen prize. He began working for the Sanai department store as a designer of girl's clothing, making up to 40 styles every month.

In 1964 Kenzo moved to Paris. He took some time to settle in, but eventually he started sketching. The revolutionary new outfits by Courreges were the inspiration for a series of 30 designs he made, 5 of which were accepted by designer Louis Feraud.

Over the next few years, he worked for various departmental stores, the Pisanti textile group and Relations Textiles.

In 1970 Kenzo took over a former antique clothing store in disrepair and painted it himself. Then cutting and sewing a collection of his own designs, he took them round to the fashion magazines. By November he had moved to 28 passages Choiseul and almost immediately his clothes started attracting notice. A boutique in the Galeria Vivienne gave him the chance to introduce his own style to Parisiennes.

He opened his own boutique called "Jungle Jap" selling loose casual clothes, smock tent dresses, and huge striped dungarees with elephant legs. He enlarged armholes and changed the shoulder shape and introduced 100% cotton fabrics. In 1971 Jungle Jap designs were featured in American Vogue as the next development in the Paris boutique scene.

In 1972 Kenzo's show at the Gare d'Orsay was very successful.

In 1975 his first collections were shown in Tokyo. In 1977 he presented his collections in New York.

In 1978 he became known as the "Great White designer" although his designs were very colourful indeed and his styles amazingly diverse.

In 1979 his collection was shown in Zurich for the first time.

In 1990 Kenzo's empire expanded to included menswear, jeans, children's wear and other products.

In October 1999, Kenzo presented his final show, handing over the design to Giles Rosier.

Kenzo had sold his house to the Luxury group LVMH run by Bernard Arnault. However Kenzo Takada himself has no plans to disappear.

At a lunch with the press in May 2002, he outlined his plans. He has started up a label called "Yume" (Japanese for Dream) which will include a series of men and women's apparel and accessories, as well as bed linen with Japanese motifs for La Redoute, Europe's biggest mail order group, owned by Francois Pinault.

In late 2003, it was announced that Antonio Marras, the Italian designer would be the new Artistic Director for Kenzo. Gilles Rosier would be leaving to look after his own label.

The Look

His motifs are flowers and leaves, even his perfume bottle is a leaf. He likes animal prints, tartans and daring colour combinations. His predilection is for simplified child-like shapes like pullover vests, knee length shorts, mini coats, sweater dresses, made fresh by such foreign nuances as Kimono sleeves (unusual in knitted clothing) and oversized berets. He follows the principle of flat patterns like used for kimonos. He widens armholes and modifies shoulders. He is influenced by folk costumes and interprets varied dress such as Spanish boleros, Austrian loden jackets, Indian trousers, Chinese tunics, Bedouin blankets and Breton aprons.

Perfumes

1988 Kenzo Parfum (W)
1989 Ca Sent "Beau"
1993 Kenzo Pour Homme
1993 Kashaya de Kenzo (W)
1994 Inro (W)
1995 Parfum d'ete
1996 L'eau par Kenzo (W)
King Kong (launch date unknown)
Lait parfum pour le Corps (date unknown)
1996 Jungle L'Elephant (W)
1996 Jungle Le Tigre (W)
1997 Kenzo le monde est Beau
1998 Jungle Zebre pour homme
1999 L'Eau par kenzo (M)
1999 Time for Peace (W)
1999 Time for Peace (M)
2000 Flower (W)
2001 Kenzo ki Energisant (Feuille Bambon)(W)
2001 Kenzo ki Euphorisant (Fleur de Gingembre)(W)
2001 Kenzo ki Relaxant (Lotus Blanc)(W)
2001 Kenzo ki Sensuel (Vapeur de Riz)(W)
2002 Parfum d'Ete, 2nd Edition (W)
2002 Kenzo pour Homme Fraiche (M)
2003 Kenzoair(M)
2003 Flower by Kenzo Le Parfum (W)
2004 Summer (W)
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