Guy Bedarida, (born in 1963) is the Creative Director and Head Designer of the John Hardy brand. He was raised in Florence and Paris and is of French and Italian parentage. Currently, he lives between Asia, Europe and USA.
Bedarida studied jewelry and fashion design at the Instituto Europeo del Design in Rome and Milan. His first professional experiences were with haute joaillerie brands of Place Vend˘me before working in New York. He designed for the French jewelry brand Boucheron, special orders as precious "objects d'art" in rock crystal, and high-end jewelry for royalties and collectors.
He then moved to the U.S to lead the design department of Van Cleef and Arpelswhere he created exclusive One-of-A-Kind jewels for movie stars, celebrities and jet set moghuls. He also designed unique pieces with ruby invisble setting, Kashmir sapphires and blue chalcedony.
John Hardy hired Bedarida in 1999 as the Head Designer and soon added the Creative Director brief to his role. His aesthetic proficiency is inspired by nature, and his flair for working with precious metals and stones has led to the development of some of John Hardy's best-selling collections.
In 2007, he joined then President Damien Dernoncourt in a management buyout of the company, along with 3i, a private equity group.
At the John Hardy design center in Bali, Bedarida leads the creative department with a team of 34 highly skilled illustrators, designers and wax carvers all of whom work by hand to create the distinctive John Hardy look. Local illustrators and designers are initiated in the French art of fine jewelry hand drawings as this is an important stage in the development of new designs.