Federica della Rocca has graduated in Art History and was later awarded a bursary to achieve a Masters Degree from Bocconi School of Management. She has an extensive experience in the art world and after many years spent working for Sotheby's and major contemporary art Galleries in London, she decided to concentrate on her passion and took a year off to graduate as a Gemologist. She has joined ASSYA where she can now apply her multi-faceted knowledge in this exciting, creative and successful young brand.

Ready for the next big name?
A central authority of fashion. Since 1998.