About

Erdem Moralioglu was raised in Montreal, Canada by his Turkish father and English mother, and studied fashion in both Canada and England. Having received his master’s degree from the Royal College of Art in 2003, Erdem worked for Diane von Furstenberg in New York. After moving back to London, Erdem worked towards covering the void of femininity among the London fashion talent and launched his own label.

Erdem won in 2007 the Swarovski British Fashion Council Fashion Enterprise Award, as well as the BFC’s Fashion Forward award in 2008. In 2009, Elle Magazine awarded Erdem the “Fashion Future Award” at the Elle Style awards in London. His AW09 show was listed on Style.com’s rundown of top 10 shows of the season. Erdem was also nominated for the prestigious Swiss Textile Award and The British Fashion Council’s 2009, “Collection of the Year Award”.

The Look

Fusing sharp, forward tailoring and graphic custom designed silk prints in a uniquely romantic approach has been the signature of the brand’s aesthetic. Erdem reiterates how women can dress beautifully, by striving to create personal and special products.

Who Wears It

Kiera Knightly, Sienna Miller, Thandie Newton, Chloe Sevigny, Michelle Obama, Erin O’Conner, Claudia Schiffer

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