About

the designers

Donatella Versace, was born May 2, 1955 in Reggio di Calabria, Italy. She was the youngest of four children and her father being a businessman to the Italian Aristocracy. She studied languages at Florence University in Italy after an early life filled with parties and fun alongside her brother, Gianni.

Her debut in the Versace company started as being in its public relations department, but her influence and her almost natural design knowledge went much deeper, as credit began shifting her way.

Donatella is actually credited and known as the figure who began to use notable models and celebrities to broadcast her clothing into the world on the catwalk. Another member of the growing Versace success was Santo Versace S.p. A., Donatella's brother, who is also a fashion designer and the owner of Finanziaria Versace, an upcoming Versace branch.

Donatella soon proved to be the public relations giant of the Versace label and spread its name throughout Europe and the United States. Donatella chose to place some of her good friends, Madonna and Demi Moore, in high esteem in the Versace advertising sector, making them and other A-List celebrities the cover and look of Versace, a very business-oriented move. Donatella is also the Creator and Chief Designer of Versace Young, a fashion line for children launched in 1993.

After the death of her brother Gianni, Donatella move temporary to the private, Caribbean resort. There Donatella quickly jump-started her role in the Versace Group and now holds the title of Chief Designer. The endeavors of the company, with the guidance and praise of Donatella, have created a grand and "ultra"-luxurious Palazzo Versace Resort in Gold Coast, Australia. A symbol of the Versace style, The World's Tallest Hotel, the Burj al-Arab in Dubai, United Arab Emirates (UAE) boasts a broad collection of Versace furniture and beddings in its expensive and lavish rooms.

Presently, Donatella Versace is the Vice-President of the Board of Directors and is the Creative Director of the Versace Group worldwide, responsible for the company's creative choices, trends in the fashion line, communications, and expansion (hotels, boutiques, etc.) In October of 2002, Gianni and Donatella's most famously designed Versace clothing were displayed in a special exhibit of the historical Victoria and Albert Museum of London to be honored for extraordinary fashion success and symbolism globally.

Donatella and her former husband, American model Paul Beck, have two children named Allegra (born June 30, 1986) and Daniel (born 1989). Donatella lives a private life, wherein she indulges in expensive town homes and penthouses worldwide (eg. Manhattan, Milan) and always has the best suite at the Palazzo Versace Australia. Her deceased brother, Gianni Versace, had a large collection of homes worldwide that have since been sold, such as his Manhattan, New York double-wide townhome, placed on and off the market for $21,000,000+.

the label

Her current title is Vice-President of the Versace Group and Chief Designer of the fashion line as well as holding a great amount of stock, totalling 20% of the entire stock market assets of Versace. Her brother, Santo, owns 35%.

Plans for the Palazzo Versace Dubai were announced in May of 2005. Gianni Versace SpA, Sunland Group Limited and Emirates International Holdings have annouced the Palazzo Versace resort to be constructed in the Arabian Bays on the Dubai Creek in Dubai, United Arab Emirates. The second Palazzo Versace will boast a number of suites and luxury villas, including an exclusive spa. Official plans are to begin construction in 2006 and have completed the hotel sometime in the year 2008. The interior of the hotel will be furnished with various Versace collections. As Creative Director, Donatella will carry out final plans and design strategies for the hotel and resort complex.

It was in 1997, while watching TV in her bedroom in between study, that she found the familiar face of her uncle, Gianni, on the news stations, he had been shot. Not only was Gianni an icon of the fashion industry, he was the highest figure in the Versace Group, leaving no one to rule the vast network of clothing lines and branches of his company. His Last Will and Testament stated Allegra Versace was to receive all inheritance and titles.

Allegra Versace, upon her eighteenth birthday, received the inheritance from her beloved uncle, Gianni, the staggering sum of $700 million. Even with extravagant wealth and success, Allegra stays out of the spotlight, yet still attends the most exclusive parties and clubs of Milan whenever time permits.

She was not only left an enormous wealth and heritage from her uncle, Allegra was given Gianni's villa on Lake Como, Italy and a large townhome in Manhattan's most affluent neighborhood. To this day she stands to inherit the company, as her brother, Daniel, inherited Gianni's vast rare artwork collection. While the Versace Group is not as well off financially as it was in its earlier stages, the Versace Group hopes a new face with new ideas will bring about a positive change.

Who Wears It

Madonna, Demi Moore, Christina Aguilera

Perfumes

1984 Gianni Versace (W)
1984 Versace lHomme (M)
1989 VE Versace (W)
1991 Versus Donna
1991 Versus (M)
1993 Mediterraneum (M)
1994 Red Jeans (W)
1994 Blue Jeans (M)
1995 Baby Rose Jeans (W)
1995 Blonde (W)
1995 Baby blue Jeans (W)
1995 Pink Jeans (M)
1995 Green Jeans (M)
1996 Yellow Jeans (W)
1996 Versus V (W)
1996 The Dreamer (M)
1997 White Jeans (W)
1997 Black Jeans (M)
2000 Metal Jeans Women
2000 Metal Jeans (M)
2000 2Thousand
2000 Versace Woman
2000 Essence Emotional
2000 Essence Ethereal
2000 Essence Exciting
2002 Jeans Couture (W)
2002 Jeans Couture (M)
2003 Mediterranean Sport (W)
2003 Jeans Couture Glam (W)
2003 Versace Man
2004 Crystal Noir (W)
2006 Bright Crystal (W)
Versus
2001 Time for Energy (U)
2001 Time for Pleasure (W)
2001 Time to Relax (U)
2003 Time for Action (M)
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