About

Alejandro Sez de la Torre is a Spanish fashion designer behind the label Porfin!, which he launched in 1991, the same year that he undertook an intensive course in fashion at Milan's Marangoni Institute. A year later he specialized in Fashion and Design in Valencia, where he qualified in costume design for the theatre, films and television. He continued his training during 1995 with a dressmaking course at the Paris School of Fashion.

His presentation on the Spanish catwalk circuit took place in 1996, when he began to present his collections at the Gaud New Designers Show, which he attended until 1999. In 1997 he obtained second prize for the most innovative collection at the Young Fashion Designers Show, organised by the Autonomous Region of Valencia.

Porfin! is a regular on Valencia's catwalks. Besides, in 2001 he co-founded and was appointed spokesman for the PIV (the Autonomous Region of Valencia's Ready-to-Wear Industrial Association).

Alejandro Sez de la Torre arrived in Madrid to present his collection at the Cibeles Fashion Show in the 2000-01 seasons, as part of the section dedicated to New Designers.

The Carmen Fashion Show awarded Porfin! the YOU Prize for the best designer of 2002. That same year The Department of Industry of the Autonomous Government of Valencia awarded the firm a prize for its achievements in 2002. Alejandro Sez de la Torre also took up a post that year as a specialist lecturer at Valencia's School of Art and Design.

Ready for the next big name?
A central authority of fashion. Since 1998.