Ted Lapidus, founder of the brand in 1951, was one of the first to impose his fashion on the streets with the safari jacket, the “Uniform” style or unixes spirit.
Ted Lapidus fragrances were successfully launched in partnership with L’Oreal as of 1970. This was also the period when Ted Lapicus developed its network of licences in European countries.
The Led Lapidus brand continues its international development through a strict selection of its products worldwide.
His fashion was defined as a blend of perfectly cut garments with a touch of extravagance.
Nicole Richi, Brigitte Bardot, John Lennon, Beatles,