Lucy Pinter & Flora Evans
Australian fashion stylist Lucy Pinter and her photographer friend Flora Evans established their Superfine label in 2003 fuelled with a desire to make rock and roll jeans with a real London attitude: simple, refined and spray-on skinny. As early pioneers of the skinny jean silhouette, the duo quickly gathered a dedicated international following and soon became recognised as innovative style leaders which lead to the introduction of a men’s Superfine line in 2006.
Remaining strong and edgy in its simplicity, Superfine continues to explore inventive and specialized denim treatments. Now run and designed by Lucy, collections expand on fresh jean silhouettes with a full ready to wear collection and quality reaches a new premium in collaboration with licensee Pier Spa. This has been key to the evolution of Superfine today as a high-end, fashion denim brand with production in Italy.
Superfine is recognized as an innovative style leader, making rock and roll jeans with a real London attitude. As one of the first pioneers of the skinny jean silhouette, it quickly gathered a dedicated following around the world and is a point of reference for many of today's most influential style icons.
A bit punk, a bit purist, the label has led the way with clean looking jeans, free from branding. Embracing denim's effortlessness, the focus has been fit and fabric with clever, often hidden, details.
Kylie Minogue, Kate Moss, Alison Mosshart, Rihanna, Cheryl Cole, Sienna Miller, Penelope Cruz, Rachel Bilson, Katherine Jenkins, Lily Allen, Nicola Roberts, Ashley Olsen, Jennifer Lopez, Mary-Kate Olsen, Gwyneth Paltrow, Gisele Bündchen, Liam Gallagher, Kasabian, Blake, Amy Winehouse, Celine Dion, Scarlett Johansson, Thandie Newton, Christina Aguilera, Jamie Hince, Cameron Diaz, Drew Barrymore, Sarah Harding, Jefferson Hack, Kate Bosworth, Pete Doherty, Jessica Simpson, Hilary Duff, Victoria Beckham,