SoCa was launched by St. John to reach a younger audience. SoCa is a young contemporary line and offers a causal but not too beachy approach to clothing compared to St. John's traditional and refined designs. SoCa is based on the Southern California lifestyle, but with a sophisticated urban edg.
SoCa is available at major retail stores such as Saks Fifth Avenue, Nordstrom and Bloomingdale’s. Retail prices range from $195 to $295 for tops and pants, and $395 to $695 for jackets and dresses.