Porsche Design is a luxury brand with a particular focus on functional, timeless and purist design. All products of the brand are designed in the Porsche Design Studio in Zell am See, Austria, and are characterized by a pure and clean design aesthetic.

The brand Porsche Design was founded by Professor Ferdinand Alexander Porsche in 1972. As the designer of the iconic sports car, the Porsche 911, he enjoyed a reputation as a functionalist. After leaving the Porsche car company as its head of design in 1972, he founded his own luxury brand: Porsche Design.

Today, the Porsche Design Studio is considered one of the most renowned design studios in Europe and has received more than 170 national and international awards for its unique and purist design philosophy. The unmistakable iconic style is reflected in all products that are being designed by Porsche Design. The company’s exclusive products are sold worldwide in flagship stores, franchise stores, shop-in-shops, high-end department stores, upscale specialist retailers as well as the official online shop (

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