Sophie Albou stepped out on her own in 1995 with the creation of the Paul & Joe brand. Named after her two sons, the brand was mainly focused on men’s collections at the beginning.
After their first success, Paul & Joe decided to dress women as well.
Paul & Joe decided to explore a new niches, starting with beauty cosmetics in 2002 followed by a kid’s collection “Little Paul & Joe”, and a young women’s collection called “Paul & Joe Sister”.
Having become a safe bet, today the brand has opened 30 boutiques in Paris, London and Tokyo.
Cameron Diaz, Kate Moss, Helena Christensen, Sharleen Spitieri, Vanessa Paradis