Mirto was set up in the late 60s for the production of men’s shirts. During the 70s and 80s this family-owned business diversified into other areas of activity. The also created new companies, brands and products. Today Mirto is made up of a group of companies operating under various brand names (Mirto, Liza and Exigency).
Nowadays the joint annual turnover is more than 24 million euros. It has a wide product range including men’s and women’s shirts, ties, pyjamas, boxer shirts and accessories. All garments and accessories are sold both in Spain and abroad. The group’s international consolidation is partly due to its regular presence at top international trade fairs. This trade fair include Magic, International in Las Vegas or Designers’ Collective in New York.
Eastern Europe, Asia and Arab states are currently priority markets for the firm which is building on its success in Mexico, Canada and the USA where it has POS in chains like Bernini (Las Vegas) and Clubman (Puerto Rico), and at the exclusive Ritz Carlton hotels. Mirto has 1,000 points of sale all over the world and is boosting its position through retail corners in department stores.
El Corte Inglés in Spain and Portugal has 25 of these shops-in-shops. Mirto is the main brand of a group with family capital, with headquarters in Madrid, that integrates under the denomination Mirto Corporación other companies and brands of the fashion and design sector.
Exclusive textiles, at the forefront in patterns and models, technological innovation and the best artisan know-how combine in a collection of shirts that covers high range models, formal dress wear to more casual shirts for leisure time.
Through out more than half a century, Mirto, has known how to diversify its offer complementing their collections. Always concerning the shirt, the product that has bestowed fame and acknowledgment amongst clients and distributors. Thus the tie collection is born, the inherent complement of the shirt, directed to the distinguished and elegant man. The moments of leisure inspire the collection of home wear, pajamas, dressing gowns and boxers, that bring close the materials and quality of the best fashionable garments to the intimacy of the home. During the last summers the knitted cotton collection appears: rugby and polo shirts finished off with shirts collars and textiles, for a luxury sport wear range.
In the new millennium Mirto wagers for a shirt collection with the modern and urban woman in mind, ranging form more basic models, the female version of the masculine classics, to more sophisticated garments. Always with the best textiles, qualities and the brand’s distinctive design since its origins.