Max Mara Beachwear

Max Mara Beachwear, under the umbrella of the Max Mara Group, has its roots in the rich history of Italian craftsmanship and an enduring dedication to women's fashion. The inception of the group dates back to 1951 when Achille Maramotti founded the first company, setting the stage for what would become one of the world's most prestigious fashion houses​.

Max Mara opened its first shop in Reggio Emilia, Italy, in 1964. This marked the beginning of a journey that not only emphasized quality products but also the exploration of innovative distribution models​​. It wasn't until 1983, however, that the brand made its mark on the fashion industry with its first catwalk show in Milan during fashion week, introducing the Weekend brand by Max Mara in the same year​​.

As the brand evolved, it began to establish a global presence. In 1994, Max Mara inaugurated its first flagship store on Madison Avenue, New York City, signifying its international success​​. A few years later, in 2003, the Max Mara Group relocated to a new campus in Reggio Emilia, launching the Max Mara Hosiery collection in the same year​​.

Over the years, the company has shown a strong commitment to celebrating and supporting women's contributions to art and fashion. In 2006, the Max Mara Art Prize for Women was launched, and the Women In Film Project was initiated, underlining the brand's dedication to women's empowerment​​.

Max Mara's digital presence came into being in 2013 with the creation of the Digital Division company and the launch of the first e-commerce site for the brand​. This digital transformation paved the way for the creation and launch of iconic pieces like the #TeddyCoat and the #PasticcinoBag​.

When it comes to Max Mara Beachwear, it carries forward the group's long-standing commitment to quality, style, and sophistication. The spring-summer 2023 collection is a perfect example of this, transporting us to sun-drenched shores with an exquisite range of beachwear that beautifully combines style and comfort​​.

The collection showcases the allure of one-shoulder swimsuits paired with printed silk sarongs, lightweight viscose jersey tops matched with flowing wide-leg pants, and a striking one-piece swimsuit tastefully adorned with an iconic M emblem as a belted accessory. Each ensemble tells a story of timeless refinement, perfectly suited for a carefree coastal escape​​.

A distinctive piece in this collection is a flowing long dress, the epitome of chic cover-up attire, ensuring a seamless transition from sun-soaked days to moonlit nights​.

Overall, Max Mara Beachwear, like the rest of the Max Mara Group, continues to evolve, maintaining a commitment to quality craftsmanship, innovative design, and the celebration of women's fashion.