As from the day that Louis Fraud opened the door of his boutiques in Cannes 1950 and Paris 1954, he was unanimously recognized as a master of his art, not only for his near genius in his sense of fantasy, colour and motifs, but also for his talent in designing clothes that seemed to be sculpted to the body.
In 1958 Louis Fraud presents his first Haute Couture Collection in Paris joining the prestigious Club of Couturiers, such as Christian Dior, Balenciaga, Lanvin and Givenchy. His growing notoriety rapidly developes beyond Europe and goes as far as the United States and Japan.
In 1959 Louis Féraud presented his first collection in Tokyo (Japan) with Seibu.
In 1960 Louis Féraud hired a young unknown designer: Jean-Louis Scherrer.
Since 1962 he sells his ready-to-wear line at Saks Fifth Avenue in New York and across the United States. In England – Harrods and Fortnum & Mason began to carry the line.
In 1967 Féraud opened a boutique in Brussels, Belgium.
In 1970 Féraud signed a contract with FINK (Germany) for the Ladies’ ready-to-wear.
Furthermore in the same year he opened general show-rooms in Paris, London, New York and Düsseldorf.
In 1975 first menswear collection by G.F.T. (Torino) was launched.
There are about 50 Feraud outlets around the world whose annual turnover is about £81m.
In 1996, Louis Feraud turned over his house to his daughter Dominique (Kiki) Feraud. She was an alumni of the Ecole de la Chambre Syndicale de la Haute Couture in Paris. In January 1996, Kiki Féraud signed her first Haute-couture collection.
In 1997 the jewellery Louis Féraud line was created.
Alistair Blair was the designer for the house from 1995 to 1999.
Yvan Mispelaere was appointed chief designer in 2000 but only completed two and a half years of his contract, before leaving in early 2002.
Belgian Matthias Heitzler, is on the design team looking after the womens ready-to-wear.
In January 2002 the german Group Escada takes 90% of the Féraud shares. In April Féraud decides to concentrate its activities on Ladies’ ready-to-wear and licenses.
In June Féraud appoints Jean-Paul-Knott as Creative Director for the luxury ready-to-wear collection, show in October during the fashion weeks. After only 2 seasons at Louis Feraud, Jean-Paul Knott has left them. It seems that the Feraud board was not happy with the commercial result of the Luxury Feraud label which Knott designed.
They plan to continue with their ladies ready-to-wear designed by Belgian designer Matthias Heitzler.
In November 2003 Escada sells Féraud to the private equity fund Bavaria Industry Kapital (Münich).
In February 2005 Féraud joins Alliance Designers Group (of Mr Alain Dumenil), a lusury group whose portfolio includes prestigious brands such as Smalto, Jean-Louis Scherrer, Poiray (watches).
Jean Pierre Marty is appointed artistic director of the Féraud house in September 2005. His original background and personality have been tailored by important acquaintances through his life.
In September 2006 Féraud opens new boutiques with a new concept store in France ( Lyon and Annecy) and in USA ( New York and Los Angeles at Beverly Hills).
In 2007 Féraud continues its development and opens new boutiques in France in Cannes, Paris Grenelle, Marseille and Montpellier, and also in Russia in St-Petersburg and in the United Arab Emirates in Dubai.
A talented artist, Feraud has been inspired by the art of other cultures, notably those of South America. There is a sensitive use of colour in his designs, which since the 60's have become increasingly classical. Sunny, heavily embroidered clothes were his métier. He said: "I live for the joy of being surrounded by beautiful women, of directing their destiny". His clever and amusing black and white geometrics and graphics often went directly into his outfits, and some of his most beautiful, luminous scarves were his own colourful designs.