Marzotto Group, Valentino Fashion Group
Hugo Boss AG is a fashion house based in Germany, which specializes in menswear. The company went public in 1985 and is now part of the Marzotto Group, an Italian luxury group controlled by the Marzotto family. No member of the Boss family is part of the Hugo Boss firm now.
In 1993, 70 years after its founding, Hugo Boss launched its first fragrance, and created a division which has since grown to be an important part of the company.
In 1999 Boss Orange for men was launched described as sporty and casual separating itself from the trendy Hugo brand and the sophisticated Boss Black brand.
Boss Green is a completely sporty brand selling items designed for sport or a sporty look.
In 2000, Werner Baldessarini, the Chairman of the company, brought out a womenswear line which has been very successful.
The menswear collections are focused in BOSS Black on elegant businesswear, with BOSS Orange providing up-to-date casualwear and the BOSS Green collection offering performance sportswear. Those who demand exceptional materials, craftsmanship and exclusivity will appreciate the luxurious tailored fashions of BOSS Selection.
At the same time, the womenswear segment has been expanding both systematically and successfully. The refined looks of BOSS Black and the hip, creative fashions of BOSS Orange are now available for women as well. In July 2005 Hugo Boss further expanded into womenswear with Boss Orange Womenswear.
Also parts of the brand are Lifestyle Accessories.
The company's products, divided over three brands, are available throughout the world in 102 countries and more than 5,000 retail stores. These brands are Boss, Hugo, and since 2004, Baldessarini. The latter, Baldessarini GmbH, is a more independent business unit which focuses more on a prestigious image than its two sister brands. It sells, like the other Hugo Boss brands, clothing, shoes, fragrances and accessories. The company is presently a subsidiary held by Italian material manufacturer Marzotto S.p.A. under a new fashion company Valentino Fashion Group with 50.9% held in the Boss Group.
All fragrance brands (Hugo, Hugo Boss and Baldessarini) are owned by Procter & Gamble.
The womens- and menswear collections in the BOSS Black line offer versatile fashion ranges with a rich array of elegant “modern classics” in business-, leisure- and formalwear: perfect looks that satisfy the most demanding tastes and accentuate the wearer’s personality.
Positioned in the upper market segment, the luxurious BOSS Selection menswear line represents the premium world in the BOSS brand universe. The interplay of sophisticated design, exclusive materials and beautiful tailoring guarantees clothing of the highest standard for customers of distinction.
The BOSS Orange collections offer leisurewear for men and women who enjoy dressing in style and sporting surprising looks. Unconventional material mixes, a playful approach to proportions, and contrasting colors and patterns appeal to a savvy clientele that delights in experimentation.
BOSS Green presents golf- and sportswear for men that pairs classic cuts with refreshing designs in brand new constellations. The line successfully bridges the gap between fashionable sports apparel and sportswear fashions.
HUGO delivers unconventional looks for men and women: clothes that are progressive yet never overstated. The collections feature architectonic lines and new takes on classic shapes. By offering trendsetting design and superior quality, HUGO satisfies the high expectations of´its fashion-conscious customers.
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