Ellus 2nd Floor is a diffusion line of Ellus that started as an innovative project. It was launched in 2007 during the Sao Paulo Fashion Week.
The second floor of the Ellus shops in Jardins and Sao Paulo were intended for a permanent exhibition that future collections created by young stylists and designers. This project gained great sympathy in the world of fashion and was called “The New Underground Army Fashion”. Currently the brand has over 40 exhibitors.