Loris Azzaro started own label in Paris in 1962. He began making very successful dresses right from the beginning.
By 1968 his business was a huge success. He was well known for making glamorous party dresses for the elite of French society.
Azzaro released a wide range of products including women's and men's clothing lines and accessories as well as a wide range of successful fragrances. In 1975 he created his first fragrance for women, 'Couture', which became his signature scent. Over time Azzaro became known for his fragrances as much as his clothing.
Loris Azzaro was hard at work on his collections, when he died in November 2003 at the age of 70. His daughter Beatrice is carrying on management of his company.
The new designer appointed at Azzaro is Argentinian Vanessa Seward (born 1972) who was earlier with Karl Lagerfeld at Chanel for 9 years, and two years with YSL Rive Gauche under Tom Ford. She adores the clothes which Loris Azzaro has been designing all these years, and will carry on his legacy.
Azzaro has been known for his sexy extravagant styles for the last forty years.
Often his creations featured ornate beading and daring cut outs. He was also known to use brightly colored chains woven onto shirts to make intricate chainmail dresses and tops.
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