Yoox Net-a-Porter Group has partnered with Disney to create a new online lifestyle and fashion store.
The new store offers Disney fans the opportunity to purchase exciting designer collaborations of their favorite characters online inspired by The Walt Disney Company, Disney Pixar, Star Wars and Marvel. From 'Stars Wars' to 'Toy Story' to 'Mickey Mouse', the online platform offers the latest designer collaboration items for men, women and kids, such as sweaters by Kenzo, sweaters and t-shirts by Markus Lupfer, handbags by Olympia Le-Tan, luggage by American Tourister, sneakers by Superga, accessories by Codello and notebooks by Moleskine.
'At The Walt Disney Company we like to push the boundaries by creating groundbreaking designs which blur the line between conventional products and art, taking creativity to a whole new level,' Walt Disney Company fashion vice president Francesca Gianesin said in a statement. 'Our collaboration with Yoox is grounded in Disney's 'consumer first' strategy and our insights and knowledge of the adult consumer. We know what this demographic wants and through Yoox we are now delivering it, ensuring they have access to the product they want, when they want it,' he added.
'Disney's playful imagination was a great inspiration when I invented Yoox in 1999, so today it is an enormous pleasure to combine Disney's timeless brand with Yoox's innovative spirit, further delighting our customers with creative content and hard-to-find products,' said Yoox founder and chief executive Federico Marchetti.
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