will stop publishing pictures of fully nude models in its print edition as part of a rebranding.
Starting in March next year, the 62-year-old monthly publication will debut a "PG-13" redesign and will shift its focus onto articles. There has even been much buzz about having "Bad Blood" singer Taylor Swift to pose for its cover.
In a statement on their website, Playboy wrote: "The question everyone will likely be asking is, 'Why?' Playboy has been a friend to nudity, and nudity has been a friend to Playboy, for decades. The short answer is: times change."
The decision to quit nudes was conceived by Playboy chief content officer Cory Jones, and was agreed by Hugh Hefner, the publication's founder and editor-in-chief. Playboy Enterprises CEO Scott Flanders told the New York Times that with the rise of online pornography, nude women in magazines aren't much of a draw anymore. Founded in 1953, The men's glossy's first issue had featured Marilyn Monroe on its cover. It currently has a print circulation of about 800,000, from the 5.6 million it had in 1975.