Toni Garrn fronts new campaign for Kerastase

Toni Garrn is the face of the new natural cosmetics line from Kerastase.

The top model and philanthropist was announced last week as the face of the brands new 'Aura Botanica' line which harmonizes perfectly with her lifestyle. 'I've never felt such a natural connection to a brand before,' Garrn told W Magazine. 'The places they source it from is where I go when I'm off to support my foundation.'

The new Aura Botanica range from the L'Oreal-owned company is its most natural line to date, consisting of 98% organic ingredients like Samoan coconut oil and Moroccan argan oil. The line has no silicones, sulfates, or parabens and has been under development since 2013 with many years of research that was necessary to find the right ingredients. 'We have tested so many formulas. Sometimes we got there in terms of efficacy, but the fragrance wouldn't be stable...or we got there in terms of sensoriality, but not performance,' Vincent Nida Kerastase general manager told WWD in an interview.

Garrn attaches great importance to a healthy lifestyle, that is why Kerastase chose the activist as its ambassador. 'Everything i eat, everything i put on my face, everything i put in my hair, of course, i would love to be as natural as possible,' she said.

The 'Aura Botanica' line will consist of four different products: Bain Micellaire - a gentle aromatic shampoo, Soin Fondamental - moisturizing deep conditioner, Essence D'eclat - moisturizing oil-mist and Concentre Essentiel - aromatic nourishing oil blend.

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