Ruby Rose is the new face of Urban Decay

Ruby Rose has been tapped by avant garde California makeup brand Urban Decay to be its brand-new face.

The Australian beauty joins the color cosmetics company as its 'Most Addictive New Vice,' which according to Urban Decay founder Wendy Zomnir involves 'rocking our world and spreading the gospel of our self-expression, addiction to color, and 'beauty with an edge'.

'Urban Decay believes in supporting individuality and personal self-expression - two values I hold very dear - because everyone deserves the freedom to explore their personality and discover their true selves,' Rose said in a statement.

2016 is off to a great start for Ruby who landed her first brand partnership. In January of this year, she was tapped as the face of Denim & Supply Ralph Lauren alongside Hailey Baldwin and also serves other high profile campaigns such as the face of Maybelline New York in Australia.

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