Kendall Jenner\'s mother agency drops her famous surname

Kendall Jenner has reiterated that she means serious business when it comes to making a name for herself in the fashion industry without the help of her famous family to achieve it, and the American model left no doubt about it when she had her mother agency drop her surname.

The eighteen year-old beauty, who earlier in the year made her high-end fashion debut by strutting her stuff for the likes of noted fashion labels such as Marc Jacobs, Giles, Givenchy and Chanel, has taken the next step in distancing herself from the Kardashian-Jenner spotlight and make a point to those who attribute her modeling gigs to her famous family.

While her New York City agency, The Society Model Management, is known for listing even their most successful supermodels (Adriana Lima, Liu Wen and so on) with their surnames included, Jenner has opted to follow in the footsteps of Twiggy and Iman.

"People think that this just came to me. But it didn’t. What I have has almost worked against me. I had to work even harder to get where I wanted because people didn't take me seriously as a model," the statuesque brunette told Love Magazine last month. "I went on castings and some people weren't feeling me because of my name. But it was great when people didn't recognize me. I was like, 'Thank you. Please don't recognize me.'"

By Theo