After being announced last fall
as the new face of beauty brand Estee Lauder
, Kendall Jenner
's first ever fragrance campaign has finally arrived.
In the new campaign, the model and reality star sports a bright red blazer with plunging neckline, pants, and matching stilettos. Accessorizing the look with a slick of matching red lipstick she flaunts her undeniable glamor, power and magnetic persona as she presents the newest version of Estee Lauder's Modern Muse fragrance - Le Rouge. The campaign was developed by Estee Lauder's in-house Creative team, led by Global Creative Director, Richard Ferretti in collaboration with internationally renowned advertising and branding agency LLOYD&CO.
In the accompanying TV commercial, directed by award-winning Music Video Director, Jonas Akerlund, Jenner is shown spraying the mist and applying the lipstick from the collection, displaying the power of Modern Muse Le Rouge. The print campaign was photographed by Mikael Janssen. Both the TV and the print campaign were shot in Los Angeles.
"Introducing @KendallJenner for new #ModernMuse Le Rouge,"
Estee Lauder captioned the video on their Instagram, while Kendall posted the alluring ad to her Instagram for her 28.2 million plus followers this afternoon, writing: "My first @esteelauder ad is out!! #ModernMuse #KJ4EL."
The fragrance which is follow up to the original Modern Muse (2013) and Modern Muse Chic (2014) is a fruitier version that includes blackcurrant bud, raspberry, pink pepper, saffron, rose, magnolia, jasmine, vanilla, ambrette, vetiver and patchouli. It is available to buy now from esteelauder.co.uk and will be on counters from July 1st in 30, 50 and 100 ml Eau de Parfum.
Its been a busy month for Jenner who's adding more and more to her already lengthy resume. The rising star last week launched a debut 15-piece exclusive collection
alongside sister Kylie Jenner for high street chain Topshop.