With her platinum curls, monochrome bathing suit and white Raybans, Eva Herzigova
looks like a glamorous throwback to Cannes' heyday.
Gone are the traffic-stopping curves that caused road accidents when she was the face of Wonderbra in the 1990s.
And in their place, a slender, ice-cool 'Hitchcock blonde' look, inspired by the glacial beauty of Grace Kelly, Kim Novak or Tippi Hedren - all favourites of legendary director Alfred Hitchcock in the 1950s and 60s.
Eva was seen aboard designer Roberto Cavalli's yacht during a photoshoot, which clearly took inspiration from the days when Cannes played host to the likes of Brigitte Bardot and Sophia Loren.
The 36-year-old model is in Cannes as an ambassador for the Chopard jewellery company and she revealed her tips for day-to-day glamour at the festival.
She told Women's Wear Daily: 'Cannes has this amazing glamour and amazing movies. It’s the combination of the two that’s very appealing.
'The only thing is it’s not relaxing, but you don’t go there to relax'.
'You don’t go on the beach, you just go to the boats. You can’t sunbathe on the beach in your bikini, you have to hide.'
She said she would pack a 'Balmain dress' as her must-have outfit for Cannes.
But as our pictures show, she also managed to squeeze in a stunning white prom dress and a sexy black LBD as she posed aboard the yacht.
In between takes, Eva snuggled up to her multi-millionaire Italian boyfriend Gregorio Marsiaj, 30.
She met him in 2001 after her plane back to New York was grounded in Italy.
The pair have been in a relationship since then and are now proud parents to son, George, 23 months.
With an estimated ?10 million fortune in the bank, Eva has now retired from the catwalk but is still doing magazine editorial shoots for designers Louis Vuitton and Marc Jacobs.
She recently joined supermodels Kate Moss and Naomi Campbell on the cover of W magazine, and along with Naomi and Claudia Schiffer, will become a face of Dolce & Gabbana's new Fragrance Anthology.
The fragrance collection features five non-gender specific scents rather than the traditional male and female offering.
Each of the five scents, which are named after tarot cards, will be represented by a different model. Eva - The Wheel of Fortune - and the other models will pose naked for the campaign photographs, which will be taken by Mario Testino.
'We chose Claudia, Naomi and Eva for the iconic value they have in the minds of everybody,' Dolce told WWD.
'They are icons,' Gabbana added, 'not just for young women but older women too.
Sometimes they are better known than actresses. People need to create icons, to see people they recognise.'