Louis Vuitton and Unicef launch Make A Promise campaign

Fashion power house Louis Vuitton and United Nations Children's Fund (UNICEF) launched its #MakeAPromise campaign earlier this month.

Aimed at raising funds to benefit children in urgent need, Vuitton designed a special edition Silver Lockit collection inspired by Georges Vuitton's original lock design from 1890. Comprising of a silver pendant ($600), and bracelet ($500) the stylish pieces are available at LV stores worldwide and louisvuitton.com/lvforunicef. For every Silver Lockit item sold, $200 is donated to UNICEF.

In addition Louis Vuitton invites people around the world to join the movement and share the message with a pinky promise on social media using the hashtag #MakeAPromise. It also invites its clients to make direct donations to UNICEF throughout the year and will do so especially during emergencies. The campaign also marked the first #makeapromise day (January 12th, 2017) for Vuitton at its 460 stores worldwide, including the Louis Vuitton Houston Galleria boutique.

'When children make a promise, they mean it, and they seal it with a pinky promise. Children show us a simple way to change the world,' said Michael Burke, President of Louis Vuitton in a statement.

The Louis Vuitton for UNICEF partnership has helped raise $2.5 million to help bring children life-saving humanitarian support in Nigeria and Syria since January 2016.

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