Khloe Kardashian is launching a new denim brand called The GA Project .
The reality TV star who already has a beauty and fashion line with her sisters announced the news on Twitter and Instagram and that she's recruiting models for its debut ad campaign. 'I'm looking for beautiful, powerful women to star with me in a campaign for my new denim brand! Details at theGAproject.com,' she wrote.
Not much details have been shared about the denim, other than that the line will mark the beginning of 'a body revolution' for women and it aims to 'empower women with denim that redefines sexy and goes against the fashion establishment.'
This isn't Khloe's first foray into denim. She previously had launched a collection of jeans under the Kardashian Kollection.