H&M launches collaboration with Brock Collection

After Simone Rocha, Swedish fashion giant H&M has launched another designer capsule with LA-based brand Brock Collection featuring sun dresses, corset tops and picnic ready denim.

Titled H&M x Brock Collection the collaboration comprises of corset-like tops paired with straight-leg jeans, floral printed dresses with tie-up shoulder straps, lace-trimmed slips and full-sleeved blouses. There are also accessories such as pointed flat mules, charm bracelets, layered necklaces. XXL denim bagbags, sunglasses and a Airpod case on a chain. Made from sustainable materials like organic linen, organic cotton, recycled cotton, recycled polyester and Tencel Lyocell, the thoughtfully crafted romantic silhouettes feature Brocks signature laid-back charm.

'Brock Collection has always been about connecting the threads between uptown polish paired with a down to earth ease, which we are so happy to bring to a new audience. Each piece in the collection is special and carries a certain romantic charm, but is totally effortless,' Kristopher Brock and Laura Vassar Designers and Co-Founders of Brock Collection said a statement.

'We're thrilled to be collaborating with Brock Collection, who are well-known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following. But there's also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear - I believe that's the key to their success. We want to celebrate romance and make it accessible to the many. By adding more sustainable materials, it creates for a collaboration I hope our customers around the world will fall in love with,' added Maria Ostblom, Head of Design at H&M.

Founded in 2014, Brock Collection has gained a cult following for their emphasis on craft and cut and love of vintage references. From country florals, corset tops to dreamy ruffles,effortlessly paired with classic denim the American brand is beloved for bringing a down-to-earth charm to pieces inspired by the prairie.

Priced between 10 - 40 GBP, the H&M x Brock Collection is available now in selected H&M stores worldwide as well as online on hm.com

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