A month after Clare Waight Keller took over from Riccardo Tisci as Artistic Director, Givenchy has announced the launch of their first children's collection.
Consisting of 130 pieces, the line for Fall/Winter 2017-2018 is presented as 'miniature' versions of famous designs by the French fashion company. Designed in collaboration with Givenchy's in-house creative studio and Paris CWF Group, the collection offers streetwear looks for boys and girls up to 12 years old.
Key features include oversized slogan sweaters, bomber jackets and heavy boots. With a selection of couture looks for special occasions as well, the line reinterprets the house's classic designs. The babywear accessories feature Givenchy's star emblem, while the 'I Feel Love' T-shirts come in delicate shades of pearl gray, pure white, pale pink and ecru.
Like the ready-to-wear menswear and womenswear collections, the children's line will have two collections per year, each with over 100 pieces including 60 for girls, 40 for boys and 30 for babies.
'It's an organic extension,' Givenchy CEO Philippe Fortunato told Business of Fashion, 'It's not about putting the logo on a commercial product, it's really an extrapolation of a certain look, turning it into a very candid and romantic way of dressing the next generation of customers.' Fortunato also added that the brand has been getting requests for childrenswear from its celebrity clientele for years.
Priced at 95 euros for a T-shirt and 360 euros for a coat the collection is scheduled to launch in July.
Check out some images from the campaign below and sound off on twitter @fmd1_com using the hashtag #lovefmd.