Bally launches Capsule Collection with Swizz Beatz

Swiss luxury house Bally has collaborated with Grammy Award-winning music producer Swizz Beatz for a curated capsule collection.

Last year Swizz Beatz posted his Bally Ascona sneakers on Instagram with the caption "Bally is back!", sparking a conversation that resulted in a truly artistic collaboration apty titled 'The Bally Collective, curated by Swizz Beatz'.

Inspired by folk art and the art of tattooing, the result is a collection of shoes, accessories and some ready-to-wear pieces with electric art design of Spanish artist Ricardo Cavolo. Cavolo's prints represent his interpretation of freeing the spirit animal inside, resulting in a vivid collection of otherworldly drawings. The artist met Swizz Beatz through 'No Commission', a roving experiential platform launched to forge a link between the visual and musical arts and art patronage.

The collaboration with Swizz Beatz marks a continuation of Bally's commitment to artistic collaboration and entrepreneurial patronage of the arts, music, and style.

'Bally is an iconic brand that represented the music culture very early, and the quality, in my opinion, has always been number one', Swizz Beatz said of the collaboration. 'It's amazing to work with a forward-thinking CEO like Frederic (De Narp) to push the envelope on creativity and fashion. I'm also excited about them using their doors worldwide as an avenue for Dean Collection artists to display and sell their work.'

The 'Bally x Swizz Beatz' collection will debut in-store and online on September 26.

Follow Fashion Model Directory on Pinterest, Facebook, Linked In and Twitter!