Italian luxury fashion house Para and historic Paris department store Galeries Lafayette have collaborated on a tropical pop-up store.
Titled 'Hyper Leaves' the pop up will feature pieces from Prada's Spring/Summer 2020 women's and men's collection. Comprising of 77 square meters two pop-ups in neon green colored scaffolding will be installed in the prestigious boutique.
Reminiscent of Louis Vuitton's 2019 pop-up in New York, the spaces feature wallpapers of various landscapes, enhanced by the famous triangular Prada logo in neon green and yellow. A gigantic artificial baobab tree made from metal nets and neon lights stands over the men's section while the women's pop-up houses a green pavilion with mannequins dressed in the latest designs from the Italian fashion house.
The Prada 'Hyper Leaves pop-up store is currently open at Galeries Lafayette Paris Haussmann until February 10.
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