Johnny Coca has been named women's fashion leather goods director at Louis Vuitton.
On March 17, 2020, the Spanish-born designer had left Mulberry's creative direction after an extremely successful five-year tenure. His appointment to the French fashion house is a real return to his roots as he began his career as a Leather Goods Designer when he worked as a designer under Marc Jacobs where he learned the fundamentals of his profession.
'I am very honored to return to this prestigious Maison, a symbol of travel and an invitation to dream, where imagination meets innovation and the highest standards of excellence [...] It's with great pride that I join Nicolas Ghesquière and the Louis Vuitton teams to further develop the women's handbag collections. For me, the journey now has come full circle, to the place where I was lucky enough to hone my passion first-hand and learn the fundamentals of leather craftsmanship in the ateliers at Asnieres.... an extraordinary laboratory that blends heritage and modernity,'
Coca said of his appointment in a statement.
A former student at the Beaux-Arts and Ecole Boulle of Applied Arts in Paris, Coca also worked as head design director for leather goods, accessories, shoes, and jewelry at Celine. In July 2015 he joined Mulberry replacing Emma Hill and oversaw the brands' ready-to-wear, leather goods and accessories collections as well as the image and the evolution of Mulberry's legacy. He launched iconic bags such as the Iris and the Amberley as well as new product lines including eyewear, sneakers, jewelry, and the label's menswear line.
'I am very pleased that Johnny is joining me on this journey that started a few years ago. The team and I look forward to working with him in the inspiring world of Louis Vuitton,'
Nicolas Ghesquiere added.
Coca will begin his role next week on Tuesday 2 June, where he will bring his expertise to the leather goods section of the business, working closely with Ghesquiere.
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