H&M Launches Sellpy In Germany

H&M has launched Sellply Sweden's largest second-hand platform in Germany.

The Swedish fashion giant has brought the second-hand fashion platform to second-hand lovers, thereby making second-hand shopping even easier and to inspire more sustainable consumer behavior.

Sellpy was founded in Stockholm in 2014 by Michael Arnor, Oskar Nielsen, and Philip Gunnstam and has been offering fans of second-hand fashion the opportunity to shop as well as to sell their own pieces. The online platform has around 200,000 products on offer, from fashion (mostly high-street and Scandi brands) to jewelry, toys, and interiors to electronics or even (unopened) beauty items.

Sellpy is the digital equivalent of flea markets. The only difference being that the platform handles the entire sales process, ie customers can send the items they no longer need directly to Sellpy, where they are - if in good condition - photographed, described, and priced. If sold 40 percent of the sales proceeds goes to the seller. Sellpy also handles the recycling process of the items that cannot be sold.

Due to Sellpy's unique circular business model, which perfectly aligns with H&M Group's vision to become fully circular, the Swedish retailer invested in it through its investment branch CO: LAB in 2015. Over the years H&M consistently joined all investment rounds and has become a majority owner, with an approximate 70 percent stake.

'We see that the awareness and demand from our customers for sustainable fashion is constantly growing and is now probably greater than ever. That's why we're particularly pleased to be able to offer a new sustainable way of buying and selling fashion, in collaboration with Sellpy,' said Thorsten Mindermann, country manager of H&M Germany, in a statement.

'We're excited about Sellpy's first step on their international journey which we support with our investment and strategic partnership. We truly believe in the entrepreneurs and team behind Sellpy and their unique circular business model, which perfectly aligns with our vision to become fully circular,' said Nanna Andersen, Head of CO:LAB H&M Group.

'Every garment, that is bought second-hand, saves valuable resources for our planet. As Sweden's largest online shop for second-hand, we want to empower everyone to live circular. So we make it super easy to give articles a second chance', said Michael Arnor, CEO Sellpy.

Sellpy is open for business in Germany at sellpy.de.

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