H&M launches collaboration with iconic Indian label Sabyasachi


Swedish fashion giant H&M has announced its next designer collaboration this time around with celebrated Indian designer Sabyasachi.

Titled 'Sabyasachi x H&M' the collection comprises of timeless silhouettes for men and women revisited through the prism of the richness of Indian craftsmanship.

Key pieces from the womenswear collection include long flowy dresses and kaftans while the mesnwear collection is highlighted by The Henley shirt, the high waist wide chinos and the photographer jacket. Common to both categories are finely crafted accessories and shoes. From Warm colors, meticulously crafted vintage block prints and multicolor silhouettes, to golden embroidery and flowing cuts, all of the pieces blend bohemian accents and Indian textile and print traditions.

'I am happy to announce the new launch date for the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Due to the complexities of the Covid-19 situation, we had to put the launch on hold but I'm eagerly looking forward to bringing this ready-to-wear collection that will bring relaxed sophistication to everyday life in an understated yet glamorous style,' said Sabyasachi.

'At H&M, we are thrilled about the launch of our collaboration with iconic Indian designer Sabyasachi. At a time like this, we believe people value the use of homegrown crafts and textiles more than ever and that's something no one can do better than Sabyasachi. We look forward to taking this stunning collection to as many people across the globe as we can,' added Maria Gemzell, Head of New Development, H&M.

Priced between 20 Euros and 115 euros, the Sabyasachi x H&M collection is available now in selected H&M stores around the world, and online on HM.com.



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