Italian lifestyle brand Diesel has appointed Glenn Martens as its new creative director.
The 37-year-old Belgian designer who steps into his new role effective immediately is no stranger to Diesel and was one of the guest designers of its experimental capsule series Diesel Red Tag in 2018. A graduate from Antwerp's Royal Academy of Fine Arts in 2008 he was recruited by Jean Paul Gaultier. He is best known for his work with Parisian label Y / Project where he has been the creative director since 2013.
'I know many designers and I just know Glenn is the perfect fit for Diesel, the first designer creative director of this brand in its 42 years of history. Glenn has an incredible background, he comes from the Antwerp school, and I love the way he can pick iconic pieces and reinterpret them, denim in particular, with modernity. I have been following his work for years since he won ANDAM, and I know he can take Diesel, and its iconic global lifestyle, into the future. After all these years, I am happy to hand it over to someone who will carry it forward with new energy and a fresh vision,'
OTB Group president Renzo Rosso told WWD.
'I am extremely honored and excited to join the Diesel family. Synonymous with radicality, honesty, and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope,'
Martens said of his appointment in an Instagram post.
Martens is the first creative director for Diesel in the 42-year history of the brand and will oversee style, communications, and interior design. In addition to his new role at Diesel, he will continue with Y / Project.
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