Kendall Jenner is the New Face Of Messika

Parisian Luxury Jewelry maison Messika has tapped Kendall Jenner as the face of its latest campaign.

The 26-year-old top model was lensed by Australian photographer Chris Colls in the south of France for a series of Sun-drenched images. Sporting an iridescent blue swimsuit Jenner adorns herself with a number of Messika pieces against the glimmering waters of St. Tropez. Adorning her ensemble is .

A long-time friend of Valerie Messika, Jenner who is known for wearing Messika jewelry both for runway shows as well as in her private life infuses the new campaign and collections with an unparalleled energy and radiance. According to the brand she embodies the Messika woman through her effortless sensibilities, her unadulterated freedom, and her modernity.

'I wanted to illustrate a subtle alliance between grace and strength and capture an image of an alpha woman with a mysterious and hypnotic aura; and Kendall perfectly embodied that for me,' said Valerie Messika in a press release.

'I was very happy to be chosen by Messika for its new campaign because I really like the spirit of this brand which merges glamour and Parisian chic in its jewelry. The shoot went very smoothly: I immediately identified with this young woman full of energy who lives her life as she has decided,' added Jenner.

Check out the alluring and magnetic campaign images here

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